EARTHWATCH AND STARBUCKS
We at Caer Urfa always like a good solid positive story, here EARTHWATCH AND STARBUCKS have partnered up with worthy results all round especially for the benefit for the local farmers and communities.
(Article taken from Earthwatch case study)
EARTHWATCH AND STARBUCKS PARTNERSHIPS
STARBUCKS: HELPING GROW A BETTER CUP IN COSTA RICA
The partnership between Earthwatch and Starbucks supports scientific field research and employee engagement and promotes sustainable farming practices in a premier coffee-growing region, to support scientific research and employee engagement. Together, they’ve promoted sustainable farming practices in one of the world’s premier coffee-growing regions.
RIPE RESULTS: OUTCOMES FROM THE FIELD CENTRE AT COOPETARRAZÚ COSTA RICA
How did they get involved?
In 2007, the partnership evolved to develop new tools and practices to encourage and facilitate more sustainable coffee cultivation practices, while linking together the consumer, buyer, and producer dimensions of the supply chain.
In collaboration with Coopetarrazú, a 2,500-farmer cooperative in the Los Santos region of Costa Rica, Earthwatch and Starbucks have worked with farmers to increase the use of practices and tools that benefit both the farmers and the natural environment.
More than 400 people, working in teams of Starbucks partners (employees), Starbucks customers, and Earthwatch volunteers, have taken part in the research.
What is involved?
Participants learn about key relationships between sustainable practices and quality coffee. Research has demonstrated that farmers can increase coffee yields by up to 25% by reducing the use of fertilizers and reducing soil acidity – creating financial returns of up to $1,200 for farmers and improved environmental outcomes.